The Image Made in China in Manufacturing :: Chinese Trade Manufacturing Appliances Essays

The Image "Made in China" in Manufacturing In order to provide the Chinese home appliance manufacturers consortium with assistance in achieving their goal of improving the â€Å"Made in China† image, our first objective was to accurately define the perception of products that are â€Å"Made in China.† In particular, to determine whether or not â€Å"Made in China† has a negative connotation in the U.S. marketplace and if so, to better understand the contributing factors to this perception. First, we conducted secondary research consisting of a review of literature and statistical studies. The focus was on the broader topic of a product’s country-of-origin and its effect on the consumer purchase decision process. Second, we focused on the specific impact of â€Å"Made in China† on purchase behavior. Third, to gain further insight into the consumer perception of â€Å"Made in China† in the home appliances category, we conducted primary research in the form of consumer surveys, retailer interviews and secret shopper studies. Finally, we conducted secondary research on the actions that can be taken to overcome or change a negative country-of-origin image. Secondary Research Our secondary research identified several key themes, all of which support the hypothesis that a product’s country-of-origin plays a significant role in the purchase decision process. These findings are summarized below: Impact of Country-of-Origin (COO) On Consumer Perceptions and Purchase Decision-Making Process: A number of statistical studies have explored the effect of country-of-origin on consumers’ perceptions of products and how it influences the decision-making process. Studies by Heslop and Papadopoulous (1993, 2000) concluded that COO image is one of the most important influences on decision making for foreign-made products. These studies revealed that buyers evaluate COO using multiple criteria including the country’s level of advancement, the buyer’s feelings about the people of the country and the buyer’s desire to be more closely aligned with the country. In addition, a study by Liefeld and Wall (1987, 1991, 1993) found a positive relationship between product evaluation and the degree of economic development of the COO. Support of these finding was found in a study by Wang and Lamb (1983) in which it was determined that U.S. consumers evaluate products according to the country in which they are produced. Culture, political situation and economic develo pment of the source country were contributing factors to this evaluation criterion. Further support that COO plays an important role in shaping consumers’ attitudes towards products was found in studies by Hong and Wyer & Nooh, Sa’ari, and Powers (1989, 1999). The Image "Made in China" in Manufacturing :: Chinese Trade Manufacturing Appliances Essays The Image "Made in China" in Manufacturing In order to provide the Chinese home appliance manufacturers consortium with assistance in achieving their goal of improving the â€Å"Made in China† image, our first objective was to accurately define the perception of products that are â€Å"Made in China.† In particular, to determine whether or not â€Å"Made in China† has a negative connotation in the U.S. marketplace and if so, to better understand the contributing factors to this perception. First, we conducted secondary research consisting of a review of literature and statistical studies. The focus was on the broader topic of a product’s country-of-origin and its effect on the consumer purchase decision process. Second, we focused on the specific impact of â€Å"Made in China† on purchase behavior. Third, to gain further insight into the consumer perception of â€Å"Made in China† in the home appliances category, we conducted primary research in the form of consumer surveys, retailer interviews and secret shopper studies. Finally, we conducted secondary research on the actions that can be taken to overcome or change a negative country-of-origin image. Secondary Research Our secondary research identified several key themes, all of which support the hypothesis that a product’s country-of-origin plays a significant role in the purchase decision process. These findings are summarized below: Impact of Country-of-Origin (COO) On Consumer Perceptions and Purchase Decision-Making Process: A number of statistical studies have explored the effect of country-of-origin on consumers’ perceptions of products and how it influences the decision-making process. Studies by Heslop and Papadopoulous (1993, 2000) concluded that COO image is one of the most important influences on decision making for foreign-made products. These studies revealed that buyers evaluate COO using multiple criteria including the country’s level of advancement, the buyer’s feelings about the people of the country and the buyer’s desire to be more closely aligned with the country. In addition, a study by Liefeld and Wall (1987, 1991, 1993) found a positive relationship between product evaluation and the degree of economic development of the COO. Support of these finding was found in a study by Wang and Lamb (1983) in which it was determined that U.S. consumers evaluate products according to the country in which they are produced. Culture, political situation and economic develo pment of the source country were contributing factors to this evaluation criterion. Further support that COO plays an important role in shaping consumers’ attitudes towards products was found in studies by Hong and Wyer & Nooh, Sa’ari, and Powers (1989, 1999).

Infomercial Analyis

Insanity Infomercial The Beach Body Insanity program boasts as being the hardest workout on DVD. This comes across different than most programs offering to assist with weight loss and exercise. Most info commercials, today try to lure the consumers in by how easy the program is to follow and how effortless the workout is; and some even claim that a lifestyle change is not necessary. The Insanity program has people saying how hard this program is, that the program requires dedication and a decision to change your lifestyle.Incorporating the Insanity program into an individual’s lifestyle will take a commitment to make 45 minutes a day for the workout and to plan to eat healthy. Most people can make time for this workout; especially since it does not require any special equipment; you use your body as resistance, stretching and is a very high cardiovascular exercises. Whether you are in shape or a coach potato, this comes across as not for the faint at heart; not many programs t rying to sell it to someone trying to get in shape that people have thrown up on the first day.One of the benefits about Insanity is that there are DVDs, while there is a preplanned work out on a printed calendar to follow, can be customized to fit any fitness program by pausing the program or taking the necessary breaks one needs and to start back. Most people can stick to a program for 30 days, with this program it indicates that you will see results in that time frame; as well as seeing a body that would take most people a year to achieve in 60 days. This program seems to be expensive, with shipping and handling it cost $145. 0; if you take into account that a gym membership is $20. 00 a month, then the membership alone would $240. 00 for a year. To be able to achieve the results that the commercial states a physical trainer would need to set a workout program for most people at an additional cost. Taking the cost of a year’s membership at a local gym and a program that st ates you can see the same results in 60 days, the amount of time that would be saved this program is comparable and cheaper than other fitness programs.I believe that the Insanity program has truthfully presented the potential benefits of the program because it is not promising an easy fix. It clearly states that dedication and a commitment is necessary. It also comes across as not easy by offering a reward for completing the 60 day program. It also, discusses that a nutritional change is required. An alternative to Insanity would be a workout totaling 45 minute workout.I would recommend doing the following: * 1500-caloric intake diet high in protein and fiber; low in fat and sugar. * Exercising 6 days a week * High intensity exercises with less rest time 4 days. * Yoga the other 2 day. Making lifestyle changes and adding an exercise program is going to be hard and take dedication. Whether you decide to purchase a program from an infomercial, walk in your neighborhood or join a gym; it is important to just commit and allow room for error but make the necessary changes to have a healthier lifestyle.

Learn How to Count in Italian

Numbers are a must-know when learning a language because they’re used in so many situations -- figuring out what time it is, how much something costs, understanding the timeline that your tour guide is talking about, doing math, understanding recipes, and even interpreting the WiFi password. Italian Cardinal Numbers From 1 to 100 You can use the following table to memorize numbers from 1 to 100. NUMBER AND PRONUNCIATION   1 uno OO-noh 2 due DOO-eh 3 tre TREH 4 quattro KWAHT-troh 5 cinque CHEEN-kweh 6 sei SEH-ee 7 sette SET-teh 8 otto OHT-toh 9 nove NOH-veh 10 dieci dee-EH-chee 11 undici OON-dee-chee 12 dodici DOH-dee-chee 13 tredici TREH-dee-chee 14 quattordici kwaht-TOR-dee-chee 15 quindici KWEEN-dee-chee 16 sedici SEH-dee-chee 17 diciassette dee-chahs-SET-teh 18 diciotto dee-CHOHT-toh 19 diciannove dee-chahn-NOH-veh 20 venti VEN-tee 21 ventuno ven-TOO-noh 22 ventidue ven-tee-DOO-eh 23 ventitr ven-tee-TREH 24 ventiquattro ven-tee-KWAHT-troh 25 venticinque ven-tee-CHEEN-kweh 26 ventisei ven-tee-SEH-ee 27 ventisette ven-tee-SET-teh 28 ventotto ven-TOHT-toh 29 ventinove ven-tee-NOH-veh 30 trenta TREN-tah 40 quaranta kwah-RAHN-tah 50 cinquanta cheen-KWAHN-tah 60 sessanta ses-SAHN-tah 70 settanta set-TAHN-ta 80 ottanta oht-TAHN-ta 90 novanta noh-VAHN-tah 100 cento CHEN-toh The numbers venti, trenta, quaranta, cinquanta, and so on drop the final vowel when combined with uno - 1 and otto - 8. Tre - 3 is written without an accent, but ventitrà © - 23, trentatrà © - 33, and so on are written with an acute accent. Also, notice that once you know the base number, like â€Å"venti - 20†, you can add your numbers for 1-10 to create â€Å"ventuno - 21†, â€Å"ventidue - 22†, â€Å"ventitrà © - 23† and so on. Esempi: A: Quanto costa la focaccia? - How much does the focaccia cost? B: Costa due euro e cinquanta centesimi. - It costs 2,50 euro. A: Fa caldo oggi! Quanti gradi ci sono? - It’s hot today! What’s the temperature? B: Trentuno gradi! - 31 degrees! A: Che ore sono? - What time is it? B: Sono le due e undici. - It’s 2:11.    Italian Cardinal Numbers of 100 and Greater Back in the old days, before the euros arrival in Italy, you could pay a few thousand lire for admission to a museum or for a cappuccino and biscotti. During that time, tourists needed to know more than just the numbers up to 100 to get around. Lucky for you, lire are history, but learning numbers greater than 100 will still prove useful, particularly when talking about years or the prices for any couture items. Number and Pronunciation 100 cento CHEN-toh 101 centouno/centuno cheh- toh-OO-noh/chehn-TOO-noh 150 centocinquanta cheh-toh-cheen-KWAHN-tah 200 duecento doo-eh-CHEN-toh 300 trecento treh-CHEN-toh 400 quattrocento kwaht-troh-CHEN-toh 500 cinquecento cheen-kweh-CHEN-toh 600 seicento seh-ee-CHEN-toh 700 settecento set-the-CHEN-toh 800 ottocento oht-toh-CHEN-toh 900 novecento noh-veh-CHEN-toh 1.000 mille MEEL-leh 1.001 milleuno meel-leh-OO-noh 1.200 milleduecento meel-leh-doo-eh-CHEN-toh 2.000 duemila doo-eh-MEE-lah 10.000 diecimila dee-eh-chee-MEE-lah 15.000 quindicimila kween-dee-chee-MEE-lah 100.000 centomila chen-toh-mee-lah 1.000.000 un milione OON mee-lee-OH-neh 2.000.000 due milioni DOO-eh mee-lee-OH-neh 1.000.000.000 un miliardo OON mee-lee-ARE-doh Esempi: 1492 - millequattrocentonovantadue1962 - millenovecentosessantadue1991 - millenovecentonovantuno2000 - duemila2016 - duemila sedici Italian Ordinal Numbers You can place items in order with ordinal numbers. For instance, il primo is the first course on a menu and il secondo is the second course, so pay attention to articles. Here’s what they look like: English and Italian first primo second secondo third terzo fourth quarto fifth quinto sixth sesto seventh settimo eighth ottavo ninth nono tenth decimo eleventh undicesimo twelfth dodicesimo thirteenth tredicesimo fourteenth quattordicesimo fifteenth quindicesimo sixteenth sedicesimo seventeenth diciassettesimo eighteenth diciottesimo nineteenth diciannovesimo twentieth ventesimo twenty-first ventunesimo twenty-third ventitreesimo hundredth centesimo thousandth millesimo two thousandth duemillesimo three thousandth tremillesimo one millionth Milionesimo When used with the numerical succession of kings, popes, and emperors, the ordinal numbers are capitalized. For example, Vittorio Emanuele III (Terzo), who ruled the unified Italian nation from 1900 to 1946, was the third king with that name. Some other examples are: Pope Paul Quinto - Pope Paul VVittorio Emanuele Secondo - Vittorio Emanuele IILeone Nono - Leone IXCarlo Quinto   - Carlo V Here are some examples of centuries: diciottesimo secolo - eighteenth centurydiciannovesimo secolo - nineteenth centuryventesimo secolo - twentieth century Notice the regularity of ordinal numbers beginning with undicesimo. The suffix -esimo is added to the cardinal numbers by dropping the final vowel of the cardinal number. The one exception includes numbers ending in -trà ©. Those numbers drop their accent and are unchanged when -esimo is added. Since Italian ordinal numbers function as adjectives, they must agree in gender and number with the nouns they modify: primo, prima, primi, prime. Il primo ministro - The Prime MinisterIl primo sindaco donna della storia di questa città   - The first female major in the history of this cityPrendiamo il primo treno che arriva! - Let’s catch the first train coming!La prima della fila à ¨ questa signora, io sono la seconda. - The first in line ​is this lady, I’m the second one.